Speaking

Speaking Archive

Keynotes, workshops, and panels on AI strategy, marketing operations, nonprofit leadership, and the future of work in South Florida.

3
Core Topic Areas
7
Signature Talks
FL
Primary Speaking Region

Artificial Intelligence

AI Strategy for Business Leaders: A Practical Framework

A structured approach to building an AI strategy that delivers measurable results. Covers readiness assessment, roadmap development, governance, and implementation priorities for organizations at any stage of AI adoption.

Key Takeaways

  • How to assess your organization's AI readiness across five dimensions
  • The difference between AI adoption and AI strategy
  • How to build a governance framework before you need one
  • Where to start when everything seems like a priority

Audience

Business executives, entrepreneurs, chambers of commerce, professional associations

Format

Keynote, workshop, or panel

Duration

30 to 90 minutes

AI Governance: Building Responsible AI Organizations

How organizations can deploy AI responsibly, transparently, and in alignment with their values. Covers policy frameworks, oversight mechanisms, risk management, and the organizational culture required for sustainable AI adoption.

Key Takeaways

  • Why governance is the foundation of sustainable AI adoption
  • The five components of an effective AI governance framework
  • How to build AI oversight without creating bureaucratic barriers
  • Real-world examples of AI governance failures and what they teach us

Audience

Corporate boards, government agencies, nonprofit leadership, compliance professionals

Format

Keynote, workshop, or panel

Duration

45 to 90 minutes

AI and the Future of Work in South Florida

How AI is reshaping the regional economy, workforce requirements, and business competitiveness across Palm Beach County and the Treasure Coast. Practical guidance for business leaders, workforce development organizations, and economic development agencies.

Key Takeaways

  • Which jobs and industries are most affected by AI in South Florida
  • How to prepare your workforce for AI-driven change
  • What regional economic development organizations can do now
  • The opportunity for South Florida to become a regional AI leader

Audience

Economic development organizations, chambers of commerce, workforce development agencies, government agencies

Format

Keynote or panel

Duration

30 to 60 minutes

Marketing & Business Strategy

Marketing in the Age of AI

How AI is transforming marketing strategy, content creation, automation, and customer engagement. Practical guidance for marketing leaders navigating the shift from traditional to AI-powered marketing.

Key Takeaways

  • The AI marketing tools that are actually delivering results in 2026
  • How to build a marketing automation system that scales
  • The role of human creativity in an AI-powered marketing organization
  • How to measure the ROI of AI marketing investments

Audience

Marketing executives, CMOs, marketing teams, business owners

Format

Keynote, workshop, or panel

Duration

45 to 90 minutes

GTM Engineering: The Future of Go-to-Market Strategy

An introduction to GTM engineering and how it is transforming the way organizations build and operate their go-to-market systems. Covers the intersection of marketing operations, sales operations, and revenue operations.

Key Takeaways

  • What GTM engineering is and why it matters now
  • How to build a GTM system that generates predictable revenue
  • The technology stack that powers modern GTM execution
  • How AI is accelerating GTM engineering capabilities

Audience

Revenue leaders, marketing executives, sales leaders, operations professionals

Format

Keynote or workshop

Duration

45 to 75 minutes

Nonprofit Leadership & Advocacy

AI for Nonprofits: Doing More with Less

Practical AI applications for nonprofit fundraising, grant development, donor engagement, and operational efficiency. Grounded in real implementation experience with Florida nonprofits.

Key Takeaways

  • The highest-value AI applications for nonprofit organizations
  • How to use AI in grant writing without losing your authentic voice
  • AI tools for donor engagement and retention
  • How to build an AI governance framework for a mission-driven organization

Audience

Nonprofit executives, development directors, board members, foundation staff

Format

Keynote, workshop, or panel

Duration

45 to 90 minutes

Advocacy, Leadership, and Resilience: Lessons from the Alex Barton Case

Melissa's personal story of advocacy following the Alex Barton case — and the lessons in leadership, resilience, community mobilization, and the power of a single voice to drive systemic change.

Key Takeaways

  • How one family's story became a national conversation about disability rights
  • The role of media, community, and persistence in advocacy
  • Leadership lessons from navigating a public crisis
  • How personal experience can become professional purpose

Audience

Nonprofit conferences, leadership forums, community organizations, disability rights advocates

Format

Keynote or fireside chat

Duration

30 to 60 minutes

Past Engagements

Nonprofit Conference

AI Strategy for Mission-Driven Organizations

Palm Beach County, FL

Nonprofit executives and development directors

Chamber of Commerce Event

AI and the Future of South Florida Business

Treasure Coast, FL

Business owners and executives

Government Agency Presentation

AI Governance for Public Sector Organizations

Palm Beach County, FL

Government agency leadership

Marketing Professional Association

AI Marketing Strategy for 2026

South Florida

Marketing professionals and executives

Economic Development Forum

AI Readiness and Regional Competitiveness

Florida

Economic development professionals

Disability Rights Advocacy Event

Advocacy, Leadership, and Resilience

South Florida

Disability rights advocates and nonprofit leaders

Book Melissa to Speak

Melissa is available for conferences, corporate events, nonprofit forums, government agency presentations, and chamber of commerce events across South Florida and beyond.

Frequently Asked Questions

What topics does Melissa Barton speak on?

Melissa speaks on AI strategy for business leaders, AI governance and responsible AI deployment, marketing in the age of AI, GTM engineering, AI for nonprofits, AI and the future of work in South Florida, and advocacy and leadership. She is available for keynotes, workshops, and panel discussions.

How do I book Melissa Barton to speak?

Speaking inquiries can be submitted through the contact page or the speaking page. Melissa is available for conferences, corporate events, nonprofit forums, and government agency presentations across South Florida and beyond.

What is Melissa Barton's speaking fee?

Speaking fees vary based on event type, location, and format. Contact Melissa directly through the speaking inquiry form for fee information and availability.

What formats does Melissa Barton offer for speaking?

Melissa is available for keynote presentations, interactive workshops, panel discussions, and fireside chats. Most talks range from 30 to 90 minutes. Custom formats for corporate training and team workshops are also available.

Has Melissa Barton spoken at events in South Florida?

Yes. Melissa has spoken at nonprofit conferences, chamber of commerce events, government agency presentations, marketing professional association events, economic development forums, and disability rights advocacy events across Palm Beach County, the Treasure Coast, and South Florida.